Tasked to implement Challenger Sales in Wind Energy space
Restructured the sales and marketing team for measurable Lead Generation and Key Account Management. Recruited and trained account team across the US to grow in strategic areas where scale could leveraged. Implemented CEB’s Challenger Sales Model supported with IT tools: HubSpot and NetSuite CRM.
From Cost Plus to Winning Price
Transformed the business and product offering from a “Cost Plus” model to a “Winning Price” pricing strategy, creating sales plans by account to secure long term business.